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A New Look for Veuve Du Vernay

Published:  29 August, 2008

Patriarche Wine Agencies, the UK subsidiary of French wine giant Groupe Patriarche in Beaune, announces the re-launch of sparkling wine brand Veuve du Vernay into the UK.

The full Veuve du Vernay range has received a complete packaging redesign including label, foil and bottle. The sophisticated and elegant new packaging has been created to reflect the dedication to quality and excellence both inside and out of the bottle.

'With an RRP of £6.99 we believe Veuve du Vernay is an affordable and elegant range of French sparkling wines that offers an excellent alternative to Cava and Champagne.' Says Vincent Goyat, Export Director at Groupe Patriarche. 'Initially we're launching three wines within the range into the UK; Veuve du Vernay Brut NV, Veuve du Vernay Demi-sec NV and Veuve du Vernay Brut Rosé NV, and we have plans to extend the range over the coming months.'

Veuve du Vernay became part of the Groupe Patriarche portfolio when they acquired Bordeaux sparkling wine producer Sorevi in 2003, an acquisition that saw Patriarche become the second largest sparkling wine producer in France.

Patriarche Wine Agencies have already secured listings for Veuve du Vernay Brut NV and Veuve du Vernay Brut Rosé NV at Tesco and Veuve du Vernay Rosé NV at CoOp.

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Diageo invests £5 million in Guinness ad campaign

Published:  29 August, 2008

Diageo GB is investing £5 million in a new campaign for Guinness.

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Virgin Wines to push Chilean range online

Published:  29 August, 2008

Virgin Wines is launching a section dedicated to Chile and Chilean wine on its website.

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Whisky marketing passes responsibility audit

Published:  29 August, 2008

An in-depth audit of industry marketing practice has concluded that Scotch whisky companies are meeting the highest standards of responsible brand marketing and promotion. Research by The Scotch Whisky Association (SWA) found that distillers had successfully implemented tough industry rules into everyday marketing practices.

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Big delays as Amtrak calls in administrators

Published:  29 August, 2008

Hundreds of wine distributors and merchants suffered a blow as Amtrak courier firm fell into administration this week causing delays to deliveries across the UK, writes Shirley Webb.

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Pernod pays Fortune for US distribution of Absolut

Published:  29 August, 2008

Pernod Ricard has paid Fortune Brands $230 million (£126 million) to end a joint venture to distribute Absolut vodka in the U.S.

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Pernod Ricard plans big brand push in Christmas run-up

Published:  28 August, 2008

Consumers are likely to turn to the security of "brands" in the current economic climate and Pernod Ricard UK (PRUK) has planned a raft of activities including internet activity, quality gifting, TV advertising and cocktails in a bid to push its core brands in the UK on-and off-trade this Christmas.

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Diageo reports 9% profits rise

Published:  28 August, 2008

Diageo has reported a 7% rise in new sales and a 9% rise in operating profit, but admits that it is entering the new financial year facing slowing profit growth.

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Spirits industry legend Laurence dies

Published:  27 August, 2008

Spirits industry expert Barry Laurence has died.

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Diageo extends partnership with Ramsay

Published:  27 August, 2008

Diageo GB is to extend its partnership with Gordon Ramsay with the launch of a £3.5 million off-trade marketing campaign for Gordon's gin.

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Investigation launches into underage drinking habits

Published:  27 August, 2008

The London Assembly has launched an investigation into underage drinking habits in the capital.

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Beam unveils autumn ad campaign for Teacher's whisky

Published:  27 August, 2008

Spirits company Beam Global UK has unveiled the national press advertising campaign it is launching next month to support its on-pack offer for Teacher's Blended Scotch Whisky.

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Wines from Rioja makes bid for thirty-something market

Published:  27 August, 2008

Wines from Rioja is making a bid to target young professionals with the launch of a high profile advertising campaign.

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Absolut announces new management team

Published:  26 August, 2008

The Absolut Company has announced a new management team following its acquisition by Pernod Ricard last month.

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Wines in the Press: Cocktail shaking and blog making

Published:  26 August, 2008

Jane MacQuitty has been getting busy with her cocktail shaker, Victoria Moore has been indulging in a spot of wine blogging, and Jonathan Ray has been on a trip to one of Chile's most exciting prospects, the Limarí region. Meanwhile, for those of us still holding out for some late summer sun, Joanna Simon has dug out some perfect picnic picks, whilst Tim Atkin raves about Riesling.

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Analysts speculate over Diageo results

Published:  26 August, 2008

The drinks industry and beverage analysts alike are awaiting Diageo's results, due out on Thursday, with baited breath, writes Sheetal Mehta.

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Rosé sales on the rise

Published:  26 August, 2008

The popularity of rosé is on the rise, according to new research commissioned by the Wine and Spirit Trade Association (WSTA).

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Foster's reports 88% profit slump

Published:  26 August, 2008

Australian wine giant Foster's Group has reported an 88% slump in profits as sales of its wines continue to fall.

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Cost of drinking up 5% says US survey

Published:  26 August, 2008

Research carried out by a US-based pricing intelligence firm shows that the cost of alcoholic beverages in the country has risen 5% in the past year.

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Diageo on target to achieve growth targets

Published:  26 August, 2008

Diageo is expected to deliver on its target of 9% operating profit growth when it announces its full-year results on Thursday.

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