Branding: what can the wine trade learn
There may be nothing brand-new about brands, but brand news is still news. Harpers asked five leading figures in the industry for their views on what it could learn from other sectors. And with extensive experience in the beer, spirits and fast food sectors, they were all well qualified to say. The seminar was chaired by Tim Atkin, editorial director of Harpers, and featured (in the order in which they spoke) Allan Westray, managing director, International Wine Services; James Ryland, export director, Calvet; James Herrick, chairman, Wineprophet; Mario Micheli, president, Southcorp Europe; and David Williams, CEO, First Quench. The seminar was held as part of the London International Wine & Spirits Fair at Olympia on 23 May, in front of a full audience of 300 people.
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