As the spirits sector negotiates new drinking habits and different generational needs, there’s been much talk about how brand design has had to change. But what about the words? Jamie Thorp, writer at verbal branding agency Reed Words, looks at how the language of spirits is evolving, too.
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Spirits reached a major milestone in 2020, overtaking wine to become the largest category in terms of penetration in the off-trade for the first time in at least five years.
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Harpers spoke to William Lowe MW, owner and master distiller, Cambridge Distillery.
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Christmas is no longer a single trading period, but a series of escalating moments brimming with opportunities to upsell and drive profit. Jo Gilbert looks at where spirits slide into the mix.
Berlin-based international bar trade event Bar Convent has found a new, bigger home.
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Andrew Catchpole catches up with new WSET Level 3 Spirits Award creator Nick King
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UK drinks have undergone a bona fide revolution in the past 10 years. It’s no coincidence that, since 2007, UK food and drink exports have increased by nearly two-thirds, with exports now worth £22.5 billion (Defra).
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Diageo Reserve has revealed the names of the 20 British bartenders who will compete for its GB World Class bartender of the year 2019 award.
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The Duppy Share has launched a new range of cocktails on tap into the on-trade in a move it says will make “high quality cocktails more approachable, quicker, and more consistent in fast-paced venues”.
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The UK wine industry is running out of glass, creating unprecedented price hikes for bottlers - and the situation is unlikely to be resolved before 2020.
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Drinks brand owner and distributor Proof Drinks is gearing up for the next phase of its growth as the company confirms the appointment of Jeremy Hill as managing director.
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Last month, 5,500 Bacardi employees left their desks and headed to their local haunt for the inaugural Back to the Bar initiative. Jo Gilbert finds out more
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Fever-Tree accounted for 91% of the value growth of all mixers on the UK’s retail shelves last year, as the UK-based company continues to lead the march of premium mixers.
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Pernod Ricard is celebrating rising profits of 25% in the first half of the 2018 fiscal year, with growth driven by stronger demand in China, India and at its travel retail division.
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Less formal education key in a fast evolving global drinks market as categories and occasions blur for modern consumers.
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ProWein, the must-attend premier wine and spirits business show in Europe, has revealed it’s turning the spotlight on craft spirits, beer and cider in 2018.
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Pernod Ricard, the world number two in spirits, has forecasted accelerated net profits for the current financial year thanks to a strong performance in 2016/2017.
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Leading mixologist and chefs have highlighted four trends that will change the way consumers drink cocktails in 2018.
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Jo Gilbert asks if wine will ever have its Brewdog moment
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Pernod Ricard kicked off its Christmas briefing strategy this morning with a reminder of why Christmas is the most important period in the trade’s calendar.
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