News - Harpers Wine & Spirit Trade News

Diageo rolls out autumn spirits campaign

Published: 18 August, 2008

Diageo is launching a £300,000 print and point of sale campaign this autumn to promote spirit and mixer serves in off-trade.

Pernod Ricard poised to unveil new look for Graffigna brand

Published: 18 August, 2008

Pernod Ricard will unveil new packaging for its Graffigna wine brand, which it is investing in heavily in a bid to make it the UK's top selling Argentine wine, next month.

Magners launches low alcohol variant

Published: 18 August, 2008

Magners Irish Cider is launching the UK's first ever mid strength cider product, containing half the alcohol content of Magners Original.

McGuigan secures supermarket listings for new range

Published: 18 August, 2008

Australian wine producer McGuigan has secured listings in Tesco, Sainsbury's, Co-op and Majestic from October for the latest addition to its UK portfolio, McGuigan Grey Label.

Silvester Stallone to front russian vodka ad campaign

Published: 18 August, 2008

Russian vodka producer Synergy has signed a one year advertising contract with Silvester Stallone.

Academy of Food & Wine says hospitality industry must "work harder" to attract recruits

Published: 18 August, 2008

The hospitality industry needs to work harder at attracting this year's school-leavers and graduates in order to persuade them to opt for a career in the sector.

Constellation may struggle to sell off assets

Published: 15 August, 2008

Constellation Brands may struggle to sell off the $200 million worth of assets it has put up for sale, according to press reports.

Tesco wins recognition from BII

Published: 15 August, 2008

Tesco has become the first off-trade retailer to be recognised by the British Institute of Innkeeping's awards body (BIIAB), for tackling under-age sales through its staff training scheme.

Heineken strikes fifth consecutive Bond deal

Published: 15 August, 2008

Heineken is launching a worldwide promotional campaign for the latest James Bond film, 'Quantum of Solace.'

Pernod Ricard gives Argentina a big push

Published: 15 August, 2008

Pernod Ricard plans to invest US$10 million (£5.2m)in Graffigna over the next three years to make it the number one selling Argentine brand in the UK, writes Rebecca Gibb.

Tesco extends Drinks Awards deadline

Published: 14 August, 2008

Tesco has extended the entry deadline for its 2009 Drinks Awards to September 5 2008.

Cellar Trends launches press campaign for Faustino

Published: 14 August, 2008

Cellar Trends is launching its biggest ad campaign for Spanish wine brand Faustino Rioja in four years.

Martini and All Bar One team up for summer of love

Published: 14 August, 2008

Martini has struck a deal with All Bar One to exhibit its outdoor Martini Terrazza at venues around the UK.

English wines triumph at Decanter awards

Published: 14 August, 2008

English winemakers will scoop a total of 19 medals at this year's Decanter World Wine Awards.

New editor for TalkingDrinks.com

Published: 14 August, 2008

Claire Weekes has joined TalkingDrinks.com as its new editor.

Whisky fuelled car reaches top gear

Published: 14 August, 2008

The BBC has attempted an unusual biofuel experiment on the whisky island of Islay.

Laithwaites bids for bigger audience with PR push

Published: 13 August, 2008

Online wine seller Laithwaites is to undergo a PR push to promote the brand to a wider audience.

InBev to launch ad campaign for 4% Stella brand

Published: 13 August, 2008

InBev will launch a TV campaign to promote its new lower strength version of Stella Artois in November.

US wine and spirits giants form joint venture

Published: 13 August, 2008

Two of the US's leading wine and spirits manufacturers have announced a joint venture that will control 80% of the country's wine and spirits volume across 38 states.