The first quarter of this year has been very challenging as consumers reel from increased taxation, fear of job losses and inflation growing. This has resulted in an all time low in consumer confidence.
Read more...Encouraging consumers to trial simple mixed serves of its key brands is central to First Drinks' summer marketing campaign.
Read more...First Drinks launches a range of whisky gift packs for Grants, Glenfiddich and the Balvenie for Father's Day on June 19.
Read more...First Drinks is investing in a research programme to help retailers drive future profits.
Read more...First Drinks has announced that it is taking over the distribution of three brands following the William Grant & Sons acquisition of the C&C Group's spirits and liqueurs business last month.
Read more...First Drinks is taking over the distribution of Tullamore Dew Irish whiskey, Carolans cream liqueur and Irish Mist whiskey liqueur in the UK.
Maxxium UK, is set to launch two campaigns around its tequila brand Sauza focusing on the Blanco, Hacienda Reposado and the premium Hornitos ranges.
Read more...Maxxium UK is to spend £15 million supporting its cognac brand, Courvoisier, in 2010.
Read more...First Drinks is backing its brands with £7 million in advertising and promotions in the run-up to Christmas.
Read more...Maxxium UK has developed an on-trade marketing kit to boost sales of port during meals.
Read more...The Edrington Group has launched its premium brand Black Grouse into the growing Indian spirits market.
Read more...The Edrington Group's Glenturret Distillery is the first distillery to trial an oil-producing algae to help cut carbon dioxide emissions.
Read more...First Drinks has announced the UK distribution rights for Tia Maria following Illva Saronno's acquisition of the premium brand from Pernod Ricard.
Read more...Maxxium UK is launching a new luxury Cognac, L'Essence de Courvoisier, aimed at connoisseurs which retails at £1,800 a bottle.
Read more...Maxxium UK is hoping to persuade on-trade retailers to take a more proactive approach to port sales with the launch of a new promotional kit.
Read more...UK premium drinks supplier First Drinks has announced that it will handle the distribution of Remy Cointreau brands in a major coup for the company.
Read more...A new-look Maxxium UK officially starts business today.
Read more...Maxxium UK has announced the winners of its Liquid War 2008 competition, which saw bartenders compete for team and individual honours in flair and mixology categories.
Read more...Maxxium UK is launching a major consumer campaign to reposition its Sourz spirit brand following its rebrand and new blackcurrant flavour launched in August.
Read more...Maxxium, the global drinks distribution company, has said it is business as usual following the sale of Vin & Sprit (V&S) earlier this week.
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