Write-down of Brugal rum value puts dent in Edrington figures
Famous Grouse producer Edrington has written down the value of its Brugal rum brand to reflect revised future expectations of the brand's performance.
Read more...Famous Grouse producer Edrington has written down the value of its Brugal rum brand to reflect revised future expectations of the brand's performance.
Read more...Pernod Ricard is ramping up activity on Jacob's Creek and launching new campaigns for Malibu and Cuban rum brand Havana Club.
Read more...Diageo is stepping up its commitment to innovation as part of a commercial strategy that will see levels of npd boosted across its drinks portfolio.
Read more...Like the other spirit categories, the growth in rum is mainly driven by the premium sector. Spiced rum that is the latest big thing, with sales growing by more than 21% year on year, making it worth an annual £80m. It appears to be particularly popular in Scotland, where it accounts for over 21% of value sales, and at the younger end of the market, while well-aged rums are finding favour with a more discerning, 30-plus audience. Helen Arnold reports.
Read more...As job titles go global rum ambassador is one to brag about with your mates down the pub. Really? Your job is to go around the world talking about and tasing and drinking rum?
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Diageo's latest TV ad for rum brand Parrot Bay has fallen foul of the Advertising Standards Authority (ASA), which deemed it to be irresponsible as it appealed to children and breached the code. The advert must not appear again in its current form.
Read more...RumFest in London is aiming to break the record for the world's biggest ever rum tasting with over 700 people tasting a selection of six rums on October 9.
Read more...Declining year-on-year spirits sales in the on-trade will have brand owners hoping for a substantial pick up in the last few months of the year leading up to Christmas.
Read more...William Grant & Sons boosted operating profits by 10% to £138 million in 2013 while turnover rose by 5.2% to £1.12 billion.
Read more...RumFest is set to return to London for its eighth year next month and will include the trade only Boutique RumFest that takes place on October 10at London's ILEC Centre.
Read more...Bacardi has teamed up with cult writer Warren Ellis and artist Michael Allred to produce its very own graphic novel - The Spirit of Bacardi - that tells the stories behind the famous rum, the Bacardi family and its origins in Cuba.
Read more...Three new rums have been granted approval to carry the Authentic Caribbean Rum (ACR) Marque as the initiative widens its portfolio and presence in its key international markets including the UK.
Read more...Diageo, for the second time this year, has had a Captain Morgan advert banned by the Advetising Standards Authority (ASA) for a Facebook adve which stated that alcohol could combat boredom.
Read more...Harpers.co.uk caught up with Dr. Frank Ward of the West Indies Rum and Spirits Producers' Association (WIRSPA) to find out what the association is currently doing to raise the profile of Caribbean rum in the UK.
Read more...Douglas Blyde meets the UK and international brand ambassador for Mount Gay rum who oversees the brand's maturation facility in Barbados' parish of St Lucy. Miguel Smith joined the business in 1991, and was instrumental in the development of the award-winning Extra Old blend.
Read more...Berry Bros & Rudd has decided to switch the UK distribution of The King's Ginger liqueur and Pink Pigeon Mauritian rum from Cask Liquid Marketing to Mangrove, the specialist spirits company. The brands move over on June 1.
Read more...The London Bar Consultants are opening Merchant House in the City, which will stock super premium and rare rums as well as 250 different gins.
Read more...Approvals for sale of powdered alcohol in the US were issued in error, a federal representative has stated.
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