Edrington acquires majority stake in rum company
The Edrington Group has acquired a majority shareholding stake in the Brugal Company.
The Edrington Group has acquired a majority shareholding stake in the Brugal Company.
Rum producer Mount Gay has called on sailing enthusiasts to share their memorable photos in the 2007 Red Cap contest.
Read more...Halewood International has secured a sponsorship deal with rugby league's Super League for its brand Lamb's Navy.
Read more...A group of rum producers are planning to front a generic campaign in the UK - with every bottle bearing the stamp Authentic Caribbean Rum'.
By Ron Emler
The long-running row over who owns the Havana Club brand has reached a new intensity, with Pernod Ricard planning fresh legal action in the US against Bacardi.
He is the hot favourite for this year's BBC Sports Personality of the Year award, and Andrew Freddie' Flintoff got his hands on another trophy - The Cockspur Cup - when the rum producer signed up as a partner for the all-rounder's testimonial year in 2006. The cup goes to the winner of the English Cricket Board's national knockout competition, and Cockspur is on course for a 500,000 investment in the English game. The brand is represented in the UK by Halewood International.
Read more...Distributors are seeking to give rum an edge in the spirits market through innovative promotions and a greater range of flavours, but are supermarkets ready to vary their options? James Aufenast reports on the campaign to reposition rum
Read more...The Jamaican rum producer Appleton Estate will launch an eight-year-old golden rum product in April.
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