While rum is making gains in the bar and club scene providing appealing highs for party-loving millennials, its image as a hip party drink needs to be balanced with its credibility as a quality spirit if it wants to surpass expectations.
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In case you missed some of the headlines this week on harpers.co.uk, we have done a review of the top online news, Q&As, and opinion stories.
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In an increasingly tough economic landscape, some have speculated that rum's rise in popularity could be down to something as simple as its ability to give consumers a taste profile allied to its appealing sugar cane origins
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Spiced rums and quality sipping products are driving the thirst for a taste of the Caribbean.
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Today is National Rum Day, so what could be better than to bring the first installment of our three part Rise of Rum series which looks in depth at this growing category.
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Wray's Jerk Fest, a free, one-day event celebrating Jamaican culture is coming to Peckham on August 6 where it be hosted by Wray & Nephew White Overproof Rum.
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Vodka, whiskey and rum have dominated a campaign to find the nation's favourite craft spirits - despite gin making up 80% of the entries.
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Joy Spence, master blender at Appleton Estate Jamaica Rum, has seen rum production revolutionised over the course of three-and-a-half decades in her chosen field.
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Maison Ferrand is expanding its range of premium Plantation rums by releasing its Plantation Pineapple Stiggins' Fancy 1824 Recipe into the UK.
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Birmingham's first full-scale festival of rum is coming to the city this summer.
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The Donovan Bar in Brown's Hotel, Mayfair, is launching a jet-set new cocktail menu showcasing mixology innovations from around the world
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Wood's Old Navy Rum has undergone an identity overhaul to update its "dated" packaging.
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Specialist online drinks retailer 31Dover.com has partnered with Twitter campaign #HotCraftSpirits, which is seeking to identify the most popular craft spirit brands in the UK.
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British premium craft rum, Matugga Rum, has signed an exclusive distribution deal with Société Dugas, one of France's leading distributors of premium and artisan spirits.
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Hackney-based boutique rum importer Pirate's Grog has added a new limited edition 13-year-old Central American rum to its range.
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Pennsylvania-based Allegheny Distilling has taken home the best-in-show medal from the American Craft Spirits Association's annual awards for its Maggie's Farm rum the second year in a row.
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Pernod Ricard launched a new range of premium limited-edition Havana Club reserve rums yesterday, despite the recently re-ignited dispute for the brand's ownership with Bacardí.
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Premium rum brand Ron Zacapa is partnering with leading young London chef Lee Westcott to create a food-and-drink pairing menu that celebrates slow dining.
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Instil Drinks has added premium Barbados rum The Real McCoy Rum to its portfolio ahead of the company's relaunch in London on March 1.
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Bacardi has demanded that the US government reverse its January 11 decision to grant the Havana Club trademark to Pernod Ricard.
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