Rum - Harpers Wine & Spirit Trade News

Mangrove to distribute Blackwell rum

Published: 12 March, 2013

Mangrove is to distribute Jamaican rum brand Blackwell. The rum was created by music entrepreneur Chris Blackwell who founded Island Records.

New look for Malibu

Published: 20 February, 2013

Pernod Ricard has redesigned the bottles of Malibu in a bid to help the brand appeal to a wider audience.

Brugal rum moves into the off-trade

Published: 11 January, 2013

Maxxium UK-distributed Brugal rum is now available in the UK off-trade after seeing an impressive uplift in the on-trade of 200% MAT volume growth.

Captain Morgan celebrates 10 million case landmark

Published: 12 December, 2012

Diageo-owned Captain Morgan has reached a landmark 10 million cases sold, becoming only the sixth premium spirit to sell 10 million cases globally.

Golden Rum Barrel Award winners announced

Published: 19 October, 2012

The winners of the third annual Golden Rum Barrel Awards have been announced as part of the UK RumFest celebrations.

Malibu launches Snowcoco ahead of festive season

Published: 28 September, 2012

Malibu has launched limited edition Malibu Snowcoco in the off-trade ahead of the festive season.

£2.2m marketing campaign unveiled for Captain Morgan's Spiced

Published: 21 September, 2012

Diageo GB is investing £2.2 million in Captain Morgan's Spiced rum's biggest marketing campaign to date which will feature its first TV ad.

Pernod Ricard launches Malibu Red

Published: 05 September, 2012

Pernod Ricard has introduced Malibu Red to the UK market ahead of the run-up to the festive season.

Campari acquires controlling stake in rum giant

Published: 03 September, 2012

Gruppo Campari has acquired an 81.4% stake in rum giant Lascelles deMercado.

Rebellion Rum - the 'superior' alternative

Published: 10 August, 2012

Toorank Distilleries, the Netherlands-based company behind Sloane's Dry Gin, has launched the Rebellion Rum range into the on-trade.

Mount Gay in Cowes Week link-up

Published: 06 August, 2012

Following several years of sponsorship, Mount Gay Rum will once again be the official regatta rum at this year's Aberdeen...

RumFest returns to London for sixth year

Published: 31 July, 2012

Claiming to be the world's largest festival dedicated to rum, RumFest is back for its sixth successive year.

RumFest returns to ExCeL for sixth year

Published: 31 July, 2012

Trade fair RumFest is to expand its concept as it returns to London's ExCeL in October for its sixth successive year.

It's a rum do at Appleton

Published: 06 July, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 year old rum, to celebrate the 50th Anniversary of Jamaica's Independence.

Toorank Distilleries launches Rebellion Rum range

Published: 06 July, 2012

Toorank Distilleries, the Netherlands-based company behind Sloane's Dry Gin, has launched the Rebellion Rum range into the on-trade.

Malibu launches limited edition Summer '12

Published: 02 July, 2012

Malibu has launched the limited edition Summer '12 following its first release in 2011, which delivered a significant uplift in sales, according to owner Pernod Ricard.

Appleton Estate launches 50 year old rum

Published: 11 June, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 Year Old Jamaica Rum, which is claimed by the company to be the world's oldest.

Appleton Estate launches 'world's oldest rum'

Published: 10 June, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 Year Old Jamaica Rum, which is claimed by the company to be the world's oldest.

Malibutique concept taken to new levels

Published: 21 May, 2012

Rum brand Malibu is joining forces with brand partners to expand its "Malibutique" consumer campaign that focuses on girls getting ready for a night out.