Launch of new Plantation rum into the UK with Pineapple Society

By Jo Gilbert

Published: 12 May, 2016

Maison Ferrand is expanding its range of premium Plantation rums by releasing its Plantation Pineapple Stiggins' Fancy 1824 Recipe into the UK.

The French producer of cognacs, gins, rums and other spirits is releasing a limited supply through Marks & Spencer, with the rest of the UK allocation reserved for selected 'Pineapple Society' bars.

Following the launch of Plantation's Pineapple earlier in the week, 20 UK bars and a further ten across Europe, such as Dirty Dicks in Paris, have been revealed as the founding members of the 'Pineapple Society'.

Each of these bars will have access to the rum and will be offering a pineapple daiquiri as a signature drink.

Nick Rodgers, MD of the UK distributor, Identity Drinks Brands, said: "This remarkable product deserves to be in every bar, but it is so time consuming to make there just isn't enough to go round. I implore every rum fan - hunt down a bottle from your local M&S, drink it with your best friends, then get to a Pineapple Society bar to enjoy one of the finest daiquiris you will ever have."

The concoction was initially intended as a one-off thank you to the apprentices of Tales of the Cocktail, an annual event in New Orleans for the world's best bartenders.

Alexandre Gabriel, owner of Maison Ferrand and Plantation, then decided to produce further batches for limited wider release, with the UK set to receive 6,000 bottles this year.

Brand ambassador Joe Wadsack, added: "They've used centuries old techniques to deliver a complex and delicate flavour. I love that it already has a cult status amongst the global bartending community."

The twenty 'Pineapple Society' bars in the UK are: Trailer Happiness, Aqua Shard, Opium, Mahiki, Little Bat, Portside Parlour, 68 & Boston, Hush, Coq D'Argent, Luggage Room Grosvenor Square, Street Feast, Mercury Bar, Tiki Bar & Kitsch Inn, Sovereign Loss, Rum Kitchen Brixton, HMMS Bristol, Cane & Grain, Liars Club, Copper Blossom and O'Malleys Pina Colada summer pop up.

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