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William Grant rolls out premium packaging

William Grant is rolling out new premium packaging for two of its Grant's range with an 'all you need to know' label.

Its Sherry Cask Finish and Grant's Ale Cask Finish now come with a neck tag featuring details about Grant's master blender, Brian Kinsman, the Grant's coopers and production notes about the liquid inside.

There's also information included about the heritage and craftsmanship.  Kate Athanasi, Grant's global brand director says: "Through theintroduction of premium packaging, whisky lovers can discover more aboutour heritage and the high standards of quality and craftsmanship thatmakes these blends exceptionally special." The new, premium packaging will be available exclusively in Canada, France and theUK from the beginning of 2011. jackie@touch-pr.co.uk

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