Vinexpo unveils new logo
Vinexpo has adopted a new logo and graphic identity that aims to highlight its international presence, innovation and dynamism.
The move comes on the back of the uptake of Vinexpo Asia-Pacific in Hong Kong and with the announcement of its new November event Rendez-Vous, a three-day consumer tasting in New York.
Brand consultant St John's has designed the new logo to meet two objectives: to make the brand more impactful with common identifying symbolism, while displaying the strong points of the exhibition.
The planet Earth symbol has been kept to connote the exhibition's global reach, but in addition curves around the globe have been added to express both the vibrant markets and the acceleration of international trade, while giving a sense of the exhibition rolling forward within its professional world.
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