Tesco to engage with consumer via online wine community
Tesco is ramping up its consumer engagement outside of the supermarket aisles, with the launch of an online wine community.
Read more...Tesco is ramping up its consumer engagement outside of the supermarket aisles, with the launch of an online wine community.
Read more...Tesco has launched the first lighterweight Champagne bottles to its range, as part of its drive towards sustainability.
Read more...Tesco attracted more than 10,000 consumers - up 20% on last year - to its five wine fairs this autumn, which boosted spending by 18%.
Villa Maria and Errazuriz wines are to join the 'Get Wine Wise' roadshow sampling campiagn in Tesco car parks, to help drive up value.
Read more...Pernod Ricard owned brand Absolut, is to trial in-store iPad displays in selected Tesco stores to encourage purchase of its vodka brand.
Read more...Tesco's Wine by the Case website, which this Easter increased its fine wine range from 200 to 300 wines, is "exceeding expectations", according to manager Nick Juby.
Tesco is changing its wine aisle layout to give savvy shoppers more information, while offering less confident customers extra guidance using tag-lines "great wine chosen by Tesco" and "best sellers".
Free Run Wines is launching a new Champange with Tesco's online wine arm.
Read more...Dan Jago at Tesco, Chris Mason at First Drinks and Simon Thomas at Pernod Ricard are three of the leading figures from across the drinks industry who will look at the main challenges facing the industry as part of the Harpers Debate at the London International Wine Fair on May 18.
Read more...Tesco is changing the focus of its wine buying and development teams to look at product type rather than country of origin, and has recruited two new buyers.
Read more...Denbies Wine Estate, in Surrey has released its English White 2011, which is the first English wine to be produced exclusively for the Tesco Finest range.
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Tesco is to extend its Finest wine range to 100 lines from 74 by the end of the year as it looks to celebrate 10 years of a brand now worth £1.1 billion across all grocery categtories by doubling Finest wine sales this year.
Read more...Tesco's chief executive, Sir Terry Leahy has made a surprise announcement to step down from his position in 2011.
Read more...Two of the UK's biggest retailers have revealed opposing views on the controversial subject of minimum pricing for alcohol.
Read more...Supermarket giant Tesco has become the first major UK retailer to support the new coalition government's commitment to ban the sale of alcohol below cost.
Read more...Tesco has started to sell a selection of rare, unusual and fine wines from around the world as part of a new online offering.
Read more...Pierpaolo Petrassi MW has left Tesco to head up the BWS department at Waitrose.
Read more...Tesco and Morrisons face licence reviews in Scotland after a publican accused them of breaching the law with "irresponsible drinks promotions".
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