It's a No. 3 for me
Published: 22 July, 2011
Winner of the 'Best Overall Product' at the Harpers Design Awards 2011, No. 3 London Dry Gin, (rrp £33.65) owned by Berry Bros. & Rudd Spirits and distributed by Maxxium UK has found itself on the shelves at Waitrose with immediate effect.
Luke Tegner, brands' director of BB&R Spirits, says it will initially be in selected stores only. "Bearing in mind the perfect strategic fit, however, I trust the relationship will develop into a long and fruitful one. Waitrose customers expect the best in terms of wine and spirits and that is precisely what Berry Bros. & Rudd has been offering for over 300 years," he adds. In-store sampling sessions will be held through the summer.
inda.phillips@maxxium.com
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