Bollinger Rosé harks back to 1846 bottle shape
As we all attempt to hark back to another era, wanting more of 1913 than 2013, Bollinger Rosé (rrp £47.50) has opted for its 1846 bottle shape, based on a design that is both aesthetic and scientific, and that was debuted for its Bollinger Special Cuvée in May 2012.
As we all attempt to hark back to another era, wanting more of 1913 than 2013, Bollinger Rosé (rrp £47.50) has opted for its 1846 bottle shape, based on a design that is both aesthetic and scientific, and that was debuted for its Bollinger Special Cuvée in May 2012.
The refreshed design and colour scheme displays a coral-pink embossed Bollinger logo to the neck, a newly designed "hot-stamped" rosé logo and the Royal Warrant stamp. More contemporary is the premium metallic pink outer packaging, with an embossed silver Bollinger logo for on-shelf standout. More contemporary still, is the QR code which allows for greater communication of consumer information.
john@mentzendorff.co.uk
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