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CIVB invites wine merchants to host Bordeaux Dinner

Published: 09 May, 2011

The Bordeaux Wine Council (CIVB) is inviting independent wine retailers to team up with a good local restaurant and host a Bordeaux dinner as part of its Bordeaux Dinners initiative 2011.

The restaurant and wine merchant will promote Bordeaux Wines and will receive a contribution of £250 towards the event as well as materials to publicise the evening.

They then create a special dinner menu matched with at least four Bordeaux wines listed by the independent and set a ticket price that will appeal to customers.

Douglas Morton of the CIVB, said: "For generations Bordeaux has been making food-friendly wines.

"The overall style, diversity and range of flavours produced in the region result in wines that complement rather than overpower food. So we have developed a promotion that helps to prove that 'Good Food Would Choose Bordeaux'."

www.goodfoodwouldchoosebordeaux.com/bdxdinners

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