The SNP's plan for a minimum price on alcohol has been thrown out in the final vote at the Scottish Parliament today.
After months of wrangling with opposition parties, the Health Secretary's bid to tackle Scotland's excessive drinking problem by increasing the price was voted 76-49 against.
One of the first to comment from the trade was Diageo Great Britain, managing director Simon Litherland, said:
"As we have previously stated, we firmly believed minimum pricing was not an effective solution in tackling alcohol misuse. The debate has clearly moved on and now we can look forward to working collectively with other stakeholders in Scotland and the UK to support targeted interventions which can make a real difference to dealing with the problem of alcohol misuse."