Limited edition Stolichnaya for duty-free

Published: 23 September, 2010

Stolichnaya vodka has linked up with New York-based artist Yuri Gorbachev to create a limited edition bottle for the duty-free market.

Andrey Skurikhin, partner at Stolichnaya owner SPI Group, said: "He has created a stunning label for our bottle that will guarantee a unique presence for Stolichnaya in the duty-free environment, as well as underline our commitment to the category and our ambitions for future growth.

"We are confident that consumers will react well to the exclusive-label and see it as a unique purchase or collectible gift during the busy seasonal period."

Gorbachev added: "My limited edition Stolichnaya label incorporates the four elements - earth, air, water and fire - that join together to make Stoli one of the world's most distinctive vodkas.

"Earth and water feed the grain, which gains strength from the clean air, while fire represents the passionate spirit of Stoli."

Gorbachev illustrated print advertisements for the brand during the 1990s.

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