Balvenie launches virtual whisky shelf

Published: 13 February, 2009

Whisky aficionados are being encouraged to create a virtual whisky shelf on the Balvenie website.

Whisky aficionados are being encouraged to create a virtual whisky shelf on the Balvenie website.
The new facility allows malt drinkers to replicate their collections online, as well as to assemble a line-up of brands that they would like to sample.
Malt whisky fans who sign up to Warehouse 24 can list, rate and share notes on thousands of different single malts. Members can also compare notes with some renowned whisky experts, who have already created their own whisky shelves on www.thebalvenie.com.
Brand ambassador David Mair said: "As well as all the things you'd expect to find on a whisky distillery website, we crafted our new site and the whisky shelf with the malt enthusiast in mind.
"We're obviously delighted when The Balvenie is a drinker's favourite, but we know that malt enthusiasts will try many different whiskies in their lifetime and collectors can amass hundreds of single malt whiskies, meaning keeping track of all your tasting notes can be tricky."

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