Jeremy Beadles, chief executive of the Wine and Spirit Trade Association (WSTA), has announced the launch of a new website designed to give consumers a say in tackling alcohol-related harm.
Speaking at a Wine Intelligence debate on consumer perception of wine prices on the second day (May 21) of the London International Wine Fair (LIWF), Beadles said the Responsible Drinkers Alliance was a bold experiment but would play an important role in the debate.
The Responsible Drinkers Alliance website incorporates a facts and figures section, links to other responsible drinking sites and a forum where users can post comments and host discussions on the subject.
Click here to join the Responsible Drinkers Alliance.