Absolut Vodka has launched its first UK television advertising campaign.
The campaign , shot by British photographer Dan Tobin, will first air on Saturday 10th May, across all regions on ITV, Channel 4, Channel 5, Sky 1, E4, Sky Sports and other relevant satellite channels.
Peter Mooney, Maxxium UK's Absolut Vodka marketing director, said: "We're absolutely delighted to be showing the new 'Dissection' TV commercial here in the UK.
"The visuals highlight the attention to detail that goes into making Absolut Vodka and emphasise the truly natural ingredients consumers can expect."