Diageo secures distribution rights for Zacapa
Published: 23 July, 2008
Diageo has secured a three-year deal to globally distribute and market the Zacapa rum brand.
The Zacapa brand is owned by the Industrias Licoreras de Guatemala group.
The agreement is due to start on April 1, will give Diageo global distribution rights apart from exception of some countries in central America including Guatemala.
At the of the three-years Diageo has and option to buy a 50% equity stake in the brand subject to performance criterion, Diageo said.
The rum portfolio includes Zacapa Centenario 15, Zacaoa Centenario 23 and the ultra premium Zacapa Centenario XO.
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