Broadland Wineries is to launch a light-weighted bottle for its Perry Sparkling wine in the UK.
The winery, which is also a UK contract bottler, said the bottles would save an average of 54 tonnes of CO2 annually.
The new light-weighted 75cl bottles now weigh 400g, down from 480g and represent significant environmental benefits for the winery, its clients and consumers.
Broadland's CEO, Mark Lansley, said: "We have made significant progress on light-weighting bottles for sparkling wine - balancing environmental efficiency with technical and quality performance and consumer expectation. It is a significant technical challenge for our industry to reduce weights so significantly, and we are grateful to the hard work from our glass supplier A.E. Chapman."
The new bottles will first be used on the Perry, with annual volumes at around one million bottles.
Nicola Jenkin from WRAP (Waste & Resources Action Programme) added: "Light-weighting bottles for sparkling wine presented a technical challenge, so this is a great achievement by the team at Broadlands and its packaging supplier.
"If other companies in the food and drink sector pursue similar innovations for glass containers it will deliver major environmental and supply chain benefits."