JELLY DRINKS BREACH CODE

Published: 23 July, 2008

The Portman Group has announced that two products, a vodka-based jelly and a tequila miniature packed with a packet of jelly beans, are in breach of its code of practice. Jelly Shot, from the Vodka Jelly Products company, was found to breach the code because: - its alcoholic nature and strength were not clearly communicated; - the packaging was likely to appeal to under-18s; - The word jelly' was not used with sufficient care to distinguish [it] from food jelly; - and the words boost' and shot' suggested enhancement of mental and/or physical capabilities. Jellybean Shooter, which was available in Asda stores, breached the code because the jellybean sweets accompanying the tequila were visible through the external packaging, making them potentially appealing to children. Portman Group director Jean Coussins said: The company which produced Jelly Shot has informed us that the product is no longer available in its present packaging and has promised to consult us if it is relaunched. As for Jellybean Shooter, the company has pulled the product from the market and ditched plans to use it as part of its Christmas 2001 gift range,' said Coussins.

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