Paragon projects three-fold revenue increase following ‘substantial investment’

By Andrew Catchpole

Published: 21 April, 2021

Paragon Brands has upped its projections for revenue and profit to “a target of £15m” within three years following a major investment by Maison Villevert.

The French spirits company has taken a majority share in Manchester-based distributor Paragon, in a move to secure its own distribution operation in the UK.

Paragon said of the partnership that it will place the company as “one of the leaders in independent distribution in the UK drinks industry”.

The companies have been working together for three years, both with a focus on premium spirits and drinks.

“We are committed to the sales and distribution growth of our portfolio and have a clear focus to build the Maison Villevert brands into leading premium spirits within the UK, while cementing Paragon Brands reputation as a go-to destination for innovative brands seeking focused distribution and brand building capabilities in the fast-paced UK premium drinks category,” said Chris Jones, founder of Paragon Brands.

"The investment from Maison Villevert will enable Paragon to continue on its expansion trajectory, delivering value and sales growth for both the Maison Villevert portfolio and the wider Paragon range of premium drinks brands,” Jones adds.

Jones is a well experienced industry hand, clocking up 25 years in the business, working with Bacardi Brown-Forman and Catalyst Brands before setting up Paragon.

Jean-Sébastien Robicquet, master distiller and founder of Maison Villevert, said of the alignment: “We have joined forces to expand the business to the benefit of our own brands and partner brands … and we are confident that this alliance will make Paragon Brands a leading light in the UK Premium Drinks distribution sector. Alone we could move quicker but together we will go far.”

Maison Villevert sits alongside brands such as Roust, Pussers, Moritz, Dingle, and Gancia in the Paragon Brands portfolio.

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