Absolut takes on rainbow colours to celebrate LGBT links

By Nigel Huddleston

Published: 16 June, 2015

Absolut vodka is celebrating its links with the lesbian, gay, bisexual and transsexual community with its latest special pack.

The 70cl Absolut Colours bottle launches next month and features a neck collar with some bespoke serving suggestions.

The bottle features the rainbow colours associated with the LGBT community which brand owner Pernod Ricard said made "a real statement about equal rights".

Absolut recently released a video celebrating same sex marriage.

Adam Boita, head of marketing at Pernod Ricard UK, said: "Absolut has a rich history of supporting equality and LGBT rights.

"We encourage retailers to join us in celebrating diversity in a fresh, artistic and bold way.

"Absolut's tailored suite of POS, including shelf barkers and free-standing display units, will help maximise theatre in-store."

The neck collar serving suggestions include the Absolut One - made with five parts vodka to three of lemon juice, two of jasmin tea syrup and soda water - and the Absolut Proud, containing two parts Absolut to one each of medium dry sherry, Grenadine, lemon juice and some raspberries.

Printer friendly version