Pernod Ricard's festive marketing plans revealed

In part two of Harpers' report on Pernod Ricard UK's festive plans for 2012, we take a look at what the drinks giant will be doing to promote its leading brands this Christmas.

Premium is the buzzword this Christmas, says Pernod Ricard UK

The biggest money-spinning opportunity this Christmas is wines in the £6.50 to £8.50 price bracket and spirits costing £14 to £21.

Campari 'cautiously optimistic' as profits grow

Gruppo Campari's net profits have grown by 3.5% to €77.9 million, as sales have grown 5% in the half year to June 30.

Marblehead adds Davna Bizon vodka to range

Marblehead Brand Development has launched Davna Bizon as part of its new range of premium vodka brands.

Ooberstock adds spirit range and plans further expansion

Ooberstock, the new Amazon-style wholesaler, has added a comprehensive spirits range to its growing portfolio.

First Drinks adds Reyka

As the popularity of premium Vodka shows no signs of abating, First Drinks has expanded its portfolio to add William Grant & Sons-owned premium Icelandic vodka Reyka (rrp£25) to sit alongside Green Mark and ?ubr?wka.

First Drinks overhauls ?ubrówka vodka

First Drinks has unveiled a brand new positioning and marketing campaign for ?ubrówka vodka.

First Drinks launches £2 million Green Mark vodka campaign

First Drinks has launched a £2 million marketing programme for the Russian vodka Green Mark, which joined its portfolio earlier this year.

Snow Queen vodka given revamp

The super premium organic vodka from Kazakhstan,  Snow Queen, has introduced a new design to its 70cl, to give greater shelf impact.

New vodka brands for First Drinks

First Drinks has added a range of new vodka brands to its portfolio - CEDC's Green Mark and ?ubr?wka.

Coma-inducing fake vodka could have reached the on-trade

A harmful, illegal brand of vodka that has been seized in retailers throughout the UK, may have also reached pubs and clubs, according to The Food Standards Agency.

Coma-inducing fake vodka seized in Salford

Around 150 bottles of fake vodka which could induce a coma have been seized in Salford.

Stiffy's vodka ruled irresponsible over sexually suggestive name

Stiffy's vodka liqueur products will be removed from sale after a ruling from the drinks watchdog said the name is inappropriately linked to sexual success.

Seeing RED at Belvedere

On a charitable slant, Belvedere super premium vodka has launched Belvedere Red (rrp £34.49) in partnership with (RED) to raise proceeds for the Global Fund to fight AIDS, Tuberculosis and Malaria.

DQ Vodka - make mine a mini

Following the re-launch of Spirit Cartel's DQ Vodka it is now been released in mini form.

Russian Standard vodka moves to Whyte & Mackay

Absolut adds 'Mango' to flavoured vodka range

Pernod Ricard owned Absolut, has added Absolut Mango to its flavoured vodka portfolio.

Dan Aykroyd's Crystal Head Vodka launched to UK market

Hollywood actor Dan Aykroyd and artist John Alexander have launched their premium Crystal Head Vodka in the UK.

Absolut Vodka launches cocktail iPad application

Absolut Vodka has launched the Drinkspiration Home Edition - a comprehensive cocktail application for the iPad that can be downloaded for free from iTunes.

WSTA expands to take on gin and vodka role

The Wine and Spirit Trade Association is expanding its role in the spirits sector following the decision to cease operations of the Gin and Vodka Association.