Dedianko scores Belvedere dream job

New York bartender Allison Dedianko has landed the role of global brand ambassador for Belvedere vodka after beating seven finalists from around the globe in the Dream Job competition.

Second wave of Absolut vodka TV ads

Police uncover illicit vodka plant near Bristol

Police have discovered an illicit alcohol still near Bristol, and believe fraudsters were producing fake vodka and selling it under the Chekov Imperial and Chundoff Russian brands.

Russian Standard Vodka launches on-pack promotion

Russian Standard Vodka has announced the launch of an on-pack promotion giving consumers the chance to win free tickets to music gigs.

New Taste - a vodka, a rum and a Rioja

What happens when vodka companies run out of ideas for flavours - will they jump on the bandwagon like crisps and start producing the likes of fish and chip or hoisin duck flavours? We'll have to wait and see if that quirky initiative ever sees the light of day. In the meantime, Diageo GB is rolling out a new variant for its popular flavoured vodka range - Smirnoff Blueberry (rrp £14.79) in a bid to fuel further growth of the category. So far, so good - according to Diageo its Bristol trial saw "outstanding" results. Smirnoff Blueberry is promoted to be served with lemonade, making it easy for consumers to create a long, mixed spirit drink at home.

Intercontinental Brands permitted to use Vodkat name

InterContinental Brands has been permitted by the High Court to continue using the Vodkat name, despite losing a legal battle against Diageo.

VK Vodka clinches Threshers and Sainsbury's deals

Ready to drink vodka brand VK Vodka Kick has secured deals with Threshers and Sainsburys to stock four of its flavoured vodkas.

Vitamin vodka maker on export trail

An American producer of vodkas containing extra vitamins and legal stimulants is planning an assault on export markets after securing investment from a New York private equity firm.

Vodka heads past £2 billion

The UK's annual vodka sales are likely to reach the £2 billion mark according to a new Mintel report.

Vodka goes Vanilla with Walders

Liqueur producer Walders is preparing to release a new vodka and vanilla drink for the category.

Vodka-based drink is banned

A vodka-based test-tube drink has been removed from sale across the UK because it encourages irresponsible consumption.

Test-tube vodka axed

A vodka-based test-tube drink is to be removed from shelves across the UK after its producers were accused by a powerful complaints panel of promoting irresponsible drinking and linking the drink to sexual success among youth.

UK rollout for flavoured Smirnoff and Baileys

Diageo is rolling out two new flavoured Smirnoff vodkas and a coffee-flavoured version of Baileys in the UK, after successful test markets.

Hendrix estate wins vodka trademark case

The makers of a vodka named after the rock legend Jimi Hendrix have been ordered by an American judge to withdraw it from sale and pay the musician's estate $3.2 million.

Currencies hit vodka maker's forecasts

Polish vodka producer and spirits importer CEDC has reduced its full year net sales forecasts for 2009 from around US$2 billion to the range of US$1.25 billion to £14 billion.

Global Brands introduces 1.5l Corky's vodka

The UK's best selling flavoured vodka shot range, Corky's, will now be available in a 1.5l format for optics - a first in the vodka shot category.

Absolut Vodka sues Absolute Radio

Vin & Sprit (V&S), owners of premier Swedish vodka brand Absolute Vodka is suing Absolute Radio, the rebranded Virgin Radio, over what it claims is trademark infringement.

Vodka pulled from sale for appealing to children

A vodka drink is to be removed from sale because it looks like a soft drink and could appeal to children.

Russian Standard Vodka partners with Maxim Media

Russian Standard Vodka has announced a multi-million dollar programme with Maxim Media, the largest men's lifestyle media brand in the US.

Corky's gives vodka a fruity twist

A new blueberry flavour vodka shot from Corky's is set to provide the perfect tipple for those who like to mix cranberry, pomegranate and other 'super fruit' juices with their favourite vodka.