Sourz gears up for sponsorship of Holi Festival of Colours

Sourz will have an LED bar showcasing its Rainbow Ice variant at the Holi Festival of Colours in London on September 12 and 13.

UK market strong for Rémy as China and Greece hit Cognac and liqueur group's sales

Rémy Cointreau enjoyed "healthy momentum" for its Rémy Martin Cognac brand in the UK as the French group reported an 11.2% increase in global sales for the brand in the quarter to June.

Alizé spirit brand links with Rinse FM in urban music marketing push

The Alizé French spirits brand is being supported by an international marketing campaign linked with contemporary music.

Forecast for the next six months at London's Borough Market: cloudy with a chance of Buckfast

Self-styled culinary researcher and contemporary food designer Bompas & Parr has created a walk-in cloud of breathable cocktail which will go on display to the public in London at the end of this month.

Hi-Spirits adds Lazzaroni amaretto to its liqueur portfolio

The Fireball liqueur and Buffalo Trace bourbon distributor Hi-Spirits has added an authentic Italian amaretto to its armoury.

BFBB introduces 'confident and direct' pack for Southern Comfort

A new look for Southern Comfort is being introduced by Bacardi Brown-Forman Brands in the UK.

Quintessential buys French spirits producer Lafragette & Legier

Quintessential Brands ramps up its marketing division

Quintessential Brands is growing its marketing division with the addition of Nick Williamson, Claire O'Grady, Sam Chandler and new roles for Sinead O'Frighil and Kate Harrison.

Tattooed bartenders are stars of new Giffard liqueurs and spirits campaign

Eleven tattooed  bartenders have been chosen to take part in a new campaign to help raise awareness of the Giffard range of liqueurs and spirits.

Alfred Cointreau on history and how to engage with modern bartenders

Alfred Cointreau is a sixth generation member of the Cointreau family, and since 2011, has been the liqueur brand's heritage manager. He fills us in on the French brand's 165-year history and how he engages with bartenders today.

Christmas Report: why premium spirits are key for festive sales

Premium spirits are a crucial selling feature of the festive season. Helen Arnold explains why:

Aperol celebrates success as sales rocket 800% at Waitrose

Italian aperitif brand Aperol is gaining a strong foothold in the UK market, as sales of the drink shot up 800% at Waitrose in the last year.

Armagnac Academies expands to China

French brandy Armagnac is setting its sights on China with the launch of its Armagnac Acadamies there later this month. 

Tia Maria liqueur teams up with beauty brand Babyliss

Tia Maria has teamed up with beauty brand Babyliss as part of its multi-million pound campaign to boost brand awareness.

Treasury and Mast- Jägermeister join Portman Group

Advocaat brand Warninks launches new liqueur

Quintessential Brands appoints Lizzy Johnson international marketing director

Quintessential Brands, which distributes Greenall's and Bloom gins, has appointed former Diageo brand director Lizzy Johnson to lead its international marketing.

Disaronno liqueur releases Versace-designed bottle

Amaretto liqueur Disaronno has partnered with fashion house Versace to create a designer look for its bottle.

On-trade hit by decline in spirits sales across all venues

Declining year-on-year spirits sales in the on-trade will have brand owners hoping for a substantial pick up in the last few months of the year leading up to Christmas.

Chief of the week: The Dude

This week the Claret Pimpernel raises a White Russian to Jeff Bridges, whose new short film called the "The White Russian" was released this week by Kahlúa Productions, as a tribute to the drink he made famous in the cult film, The Big Lebowski.