Go direct and get ambassadors for your brand hears Wine Vision

Selling wine direct to the consumer is one of the best ways of creating brand ambassadors, according to the wine trade.

Wine Vision Live News Blog: Why wine is integral to Amazon's growth strategy

Amazon has its sights firmly set on the wine and alcoholic drinks sector as it sees the "consumables" sector as a vital part of its future growth strategy.

Wine Vision News: On-trade needs big shake-up to boost wine sales

Restaurants should drop sommeliers and offer customers the chance to send bottles back if they don't like them, say on-trade experts.

Wine Vision: The wine trade needs to befriend consumers, says Robert Joseph

The wine trade has got to make itself more approachable, says industry commentator Robert Joseph.

Wine Vision Live News Blog: Tesco's Dan Jago vision of being a world class wine business

6pm

Wine marketing is outdated and fails to connect with consumers

Wine is out of step with consumers and lags behind other industries, according to a top-level executives at a debate at Wine Vision.

Wine Vision's leader view: Don St Pierre Jr, ASC Fine Wines

"The US is number one at approximately 315 million cases. Of the 180 million cases consumed in China, 36 million are imported but the imported market has been growing approximately 55% a year since 2007."

Wine Vision Live News Blog: Direct Wines drives sales by ten fold increase in wine education

3pm:

Wine Vision's leader view: Simon McMurtrie, Direct Wines

"People focus more on enjoying life when they get older. Wine is part of that and if there are more people getting older, more people will be drinking wine"

M&S to engage wine customers "emotionally"

12pm

Bath Ales is continuing its expansion

Independent brewer, Bath Ales is continuing its expansion to open a café bar and 40-cover restaurant destination within South West's Colston Hall. 

Wine Vision's leader view: Ted Baseler, ceo Ste Michelle Wine Estates

"I call our approach the 'string of pearls' - we keep each winery separate, with its own manager, its own name and winemaker. Then we have the string through the pearls which is the back-of-house admin"

We must make wine less intimidating say global leaders at Wine Vision

Industry leaders issued stark warnings about making wine less intimidating for consumers and moving the focus away from price at today's Wine Visionconference in London.

Wine Vision Live News Blog: Paul Schaafsma's vision for wine brand building

6pm: The key to building successful wine brands comes down to understanding category data, consumer behaviour and empowering your staff to make decisions and work more effectivley with the with their key trade customers, according to the UK head of Accolade Wines, Paul Schaafsma, speaking at today's Wine Vision global wine conference.

Social media is not just marketing it is a way to do business hears Wine Vision

5pm: If wine brands are going to get anywhere near the consumer impact of a Nike or an Apple then they need to understand that being social is not just not about marketing it is the new way of doing business, according to advertising executive Stephen Woodord of Lexis agency at today's Wine Visionglobal wine conference in London.

Wine Vision Live News Blog: Paul Henry sets out key challenges for industry

3.15pm:The wine industry can learn a great deal from how the restaurant and food sector has found ways to cut through to the masses by connecting with consumers by promoting artisan and authentic food styles and restaurant trends, according to wine consultant, Paul Henry, chair of Wine Vision, London's biggest ever wine conference which opened this afternoon.

London's biggest ever wine conference kicks off with launch of Wine Vision

The biggest international wine conference ever held in London kicks off this afternoon with the inaugural Wine Vision summit organised by William Reed Business Media, publishers of Harpers.co.uk.

Robin Copestick's Asian and Australian adventure. Week One...

In the first of a series of blogs from his travels around South East Asia, Australia and Sri Lanka over the next six weeks, exploring the wine markets and opportunities for his own wines, Robin Copestick, co-founder of Copestick Murray, reports in from Shanghai

Record sales at Hospices de Beaune as investors cash in on Burgundy

The 153rd Hospices de Beaune auction yesterday resulted in its highest sale since 2000, raising over €6.3m, nearly 400k euros more than last year.

Global wine industry's future is strong says world leaders poll ahead of Wine Vision