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Tesco wins recognition from BII

Published:  15 August, 2008

Tesco has become the first off-trade retailer to be recognised by the British Institute of Innkeeping's awards body (BIIAB), for tackling under-age sales through its staff training scheme.

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Heineken strikes fifth consecutive Bond deal

Published:  15 August, 2008

Heineken is launching a worldwide promotional campaign for the latest James Bond film, 'Quantum of Solace.'

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Pernod Ricard gives Argentina a big push

Published:  15 August, 2008

Pernod Ricard plans to invest US$10 million (£5.2m)in Graffigna over the next three years to make it the number one selling Argentine brand in the UK, writes Rebecca Gibb.

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Tesco extends Drinks Awards deadline

Published:  14 August, 2008

Tesco has extended the entry deadline for its 2009 Drinks Awards to September 5 2008.

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Cellar Trends launches press campaign for Faustino

Published:  14 August, 2008

Cellar Trends is launching its biggest ad campaign for Spanish wine brand Faustino Rioja in four years.

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Martini and All Bar One team up for summer of love

Published:  14 August, 2008

Martini has struck a deal with All Bar One to exhibit its outdoor Martini Terrazza at venues around the UK.

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English wines triumph at Decanter awards

Published:  14 August, 2008

English winemakers will scoop a total of 19 medals at this year's Decanter World Wine Awards.

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New editor for TalkingDrinks.com

Published:  14 August, 2008

Claire Weekes has joined TalkingDrinks.com as its new editor.

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Whisky fuelled car reaches top gear

Published:  14 August, 2008

The BBC has attempted an unusual biofuel experiment on the whisky island of Islay.

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Laithwaites bids for bigger audience with PR push

Published:  13 August, 2008

Online wine seller Laithwaites is to undergo a PR push to promote the brand to a wider audience.

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InBev to launch ad campaign for 4% Stella brand

Published:  13 August, 2008

InBev will launch a TV campaign to promote its new lower strength version of Stella Artois in November.

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US wine and spirits giants form joint venture

Published:  13 August, 2008

Two of the US's leading wine and spirits manufacturers have announced a joint venture that will control 80% of the country's wine and spirits volume across 38 states.

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Black Grouse scoops top whisky award

Published:  12 August, 2008

Newly launched whisky brand The Black Grouse has scooped a gold medal in the Scotch whisky category at this year's International Spirits Challenge.

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First dedicated wine school opens in Birmingham

Published:  12 August, 2008

Birmingham's first dedicated wine school launches next month as part of a planned franchise programme in the UK.

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Pernod Ricard invests £250,000 in Malibu promotion

Published:  12 August, 2008

Pernod Ricard has invested £250,000 in a flip flop promotion for Malibu.

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Drinks sector shows growth amid retail downturn

Published:  12 August, 2008

The food and drinks sector is the only one to have shown "significant growth" compared to 2007, according to new British Retail Consortium (BRC) figures out today.

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Greenall's Gin targets trade sector with big screen competition

Published:  11 August, 2008

Greenall's has teamed with film makers Pathe for a trade sector marketing push. The gin manufacturer is offering two tickets to an exclusive champagne and canapés screening of new film The Duchess, starring Keira Knightley and Ralph Fiennes.

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Bottle Green & Alliance Loire join forces

Published:  11 August, 2008

Bottle Green Ltd has announced that it will represent the wines of Alliance Loire in the UK market with immediate effect.

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Kumala ploughs £5 million into press campaign

Published:  11 August, 2008

Constellation Europe is launching a UK and European ad campaign to promote its South African Kumala wine brand.

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Constellation Brands set to reduce Australian presence

Published:  11 August, 2008

Constellation Brands is to reduce its presence in Australia, after confirming that it is looking to sell three of its ten wineries in the country.

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