Pernod Ricard kicked off its Christmas briefing strategy this morning with a reminder of why Christmas is the most important period in the trade’s calendar.
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As the battle for shelf standout continues apace, Lisa Riley quizzes the experts on what matters most
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Hine Cognac has appointed premium spirits agent Speciality Brands as its new UK distributor.
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The International Wine & Spirits Competition (IWSC) has unveiled the shortlist for its Spirits Communicator of the Year Award.
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Premium bourbon brand Maker’s Mark has revealed a new ‘bartender engagement’ series of workshops hosted by new ‘brand diplomat’ Amanda Humphrey.
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Bombay Sapphire has partnered with ten bars across Europe as part of its recently launched ‘A Gin Of Ten Journeys’ campaign.
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Quintessential Brands has signed a deal as the UK distributor for Cockspur rum.
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Edinburgh Gin has unveiled a new design for its fruit gin liqueurs in a bid to bring the the range in-line with the brand’s core portfolio.
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Edinburgh’s newest cocktail celebration has teamed up with global spirits producer Diageo for its inaugural outing.
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Premium spirits distributor Mangrove has released a new rum which draws on the setting which inspired a Daphne du Maurier novel.
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London-listed Stock Spirits Group has signed a deal to buy a 25% stake in the Irish whiskey division of Quintessential Brands Group for up to €18.3m (£16m) in cash.
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Inver House Distillers, the Scotch whisky subsidiary of global drinks business International Beverage Holdings, has appointed its current operations manager, Martin Leonard, to managing director.
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Pernod Ricard has sold Glenallachie Distillery and its associated brands as part of its ongoing strategy to consolidate its portfolio.
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Premium gin brand Gin Mare is offering those not able to escape the hustle and bustle of the city this summer a place to unwind with a Mediterranean-inspired rooftop pop up bar.
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Hi-Spirits has unveiled a new heritage-inspired look for Tuaca Liquore Italiano, also designed to celebrate the spirit’s authentic credentials.
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Diageo Reserve has created a new ‘global cocktailian’ role in a bid to forge a stronger link between the Reserve business and the wider luxury industry.
Diageo Reserve has partnered with London Food Month for its Ketel One vodka brand to be the sole spirits sponsor of the event.
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Southern Comfort has gone back to its roots with a revamp focused on the whiskey’s connection to New Orleans.
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Lidl has extended its Abrachan Triple Oak Blended Malt collection with three new single malt editions – Speyside, Islay and Highland (rrp: £17.49).
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A new sales, distribution and marketing agency for spirits has been set up with a focus on helping smaller, premium suppliers.
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