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Online retailer The Drinks Agency moves to tap demand for high end drinks

Published:  06 June, 2018

A new online premium drinks retailer is now fully operational as it bids to tap booming demand for high end wines and small batch spirits.

The Drinks Agency is the latest venture by Cotswold drinks merchant John Gordons. It is positioned firmly at the pricier end of the market, with its gins starting at £29.50/70cl and its wines at £19.50/75cl.

The small batch spirits brands stocked by the retailer include Chase, Cotswold and Suntory Yamazaki. The Drinks Agency is also the first exclusive distributor for Belgian craft distiller HAVN’s range of gins and rums.

The online retailer’s range of old and rare whiskies includes single malts such as a Tomatin 1972 Warehouse 6, selling for £1,999.99, and a 50 year old Suntory Yamazaki with an asking price of £98,500.

“The launch of The Drinks Agency comes in response to increasing consumer demand,” said director Michèle Bodart.

“From our own bar and retail shop we have always provided high quality, premium products with an expert-led service to our customers, which has resulted in a loyal client base and year on year growth.”

She added that the new venture will provide distillers and winemakers from around the world with new routes to market. The Drinks Agency will work with partners to distribute their products to independent bars, on trade groups and grocers in select export markets.

The retailer has exclusive rights to distribute the HAVN range of flavoured rums and gins in the UK and Ireland. “Working with HAVN is an example of the type of unique, original products we look to retail through The Drinks Agency” added Bodart.

“With such a crowded marketplace, particularly with gins, we’re keen to source products that stand out from the crowd and offer a really different experience for our customers as well as support small batch distilleries reach new markets.”

Following a soft launch last October, the Drinks Agency now has 300 lines listed and offers 24-hour home delivery, click & collect and a personalised gifting and messaging service.