Pernod Ricard UK turns 40 and celebrates responsibly with its 5th annual "Responsib'all Day"

Pernod Ricard UK celebrated its Ruby Anniversary as well as raised a glass to several key milestones over the last 40 years while also promoting it's "Responsib'all Day".

Pernod Ricard to trial computerised cocktail bars in 500 homes in London and Paris

Pernod Ricard plans to trial its computerised "bar at home" project in 250 homes in London and 250 in Paris as it bids to revolutionise the way spirits are bought.

Pernod Ricard to overhaul business as it looks to boost profits 5% and overtake Diageo

Absolut vodka to modernise its iconic bottle

Absolut is making design changes to its iconic bottle that helped make the brand famous in 1979, "making it ready to face the future."

Pernod Ricard's third quarter results shows sales improving

Sales are improving at Pernod Ricard according to its third quarter financial results, reporting a 2% increase in organic sales to €6.5b and a 6% rise in reported growth for the first 9 months of the financial year.

Jacob's Creek launches wine and snack pairing to eliminate 'snobbery' associated with wine

Jacob's Creek is launching a wine and snack pairing 'wheel' with the help of celebrity foodie Jo Pratt to help consumers pick wines that compliment some of the UK's most favourite snacks and remove some of the 'snobbery associated with wine selection.'

Pernod Ricard Bodegas launches start-up Winnovation Lab

Pernod Ricard Bodegas, the Spanish branch of the larger French company Pernod Ricard, launched the Winnovation Lab, an innovation incubator and ideas laboratory, this week.

Pernod Ricard ups focus on Jacob's Creek & Havana Club for summer

Pernod Ricard is ramping up activity on Jacob's Creek and launching new campaigns for Malibu and Cuban rum brand Havana Club.

Pernod Ricard's 'black op's' vodka brand announces London team

An urban micro-distillery initiated by Pernod Ricard is set to open in Hackney in June, headed by two local entrepreneurs from outside the spirits industry.

Pernod Ricard's Denis O'Flynn urges senior industry figures to sign up and back WSTA

More senior businesses and figures in the UK wine and spirits industry need to get behind the work of the Wine & Spirit Trade Association to try and protects its future growth, according to Denis O'Flynn, managing director of Pernod Ricard UK, and the trade body's new chairman.

Denis O'Flynn, Pernod Ricard UK, why we need to get behind the WSTA

Denis O'Flynn, managing director of Pernod Ricard UK, talks about his plans as the new chairman of the Wine & Spirit Trade Association.

Pernod Ricard shakes up team to boost Asian growth

Pernod Richard has shaken up its executive team as it looks to boost growth in Asia.

Pernod Ricard shakes up Havana Club rum's look and recipe

Pernod Ricard celebrates strong UK half-year performance

Pernod Ricard's UK chief says the market is now in "full recovery" as its brands, in particular those at the top end of the scale, outperform the market.

H1 results for Pernod Ricard show stability as Alexandre Ricard steps up as CEO

Sales growth for the first half of the financial year for Pernod Ricard was minimal, but stable, ahead of the announcement of leadership changes at the drinks giant.

Jacob's Creek turns to its winemakers and growers for new TV campaign

Scotch whisky losing ground to other spirits, says Rabobank

Scotch whisky is losing market share to more innovative spirits categories, Rabobank has warned.

Whisky Birmingham to attract 150 whisky players to its 2015 show

Over 150 whiskies will be on show at Whisky Birmingham on March 7, 2015, England's largest whisky festival outside London.

Pernod Ricard uses Jameson to target younger males with anti-drink driving message

Pernod Ricard UK has ramped up its anti-drink driving campaign this year after an AA Survey found that almost one fifth of drivers have driven the morning after drinking - even when they thought they could have been over the limit.

Scotch Whisky Association confirms Pernod chief Pierre Pringuet as new chairman

Pernod Ricard's chief executive Pierre Pringuet is the new chairman of the Scotch Whisky Association.