Don’t judge a book by its cover. But we all do. Even better for the bookworm, you can flick through the book first, read a few paragraphs and check out the reviews on the inside cover. All of this is much harder with a bottle of wine or spirits; you can very rarely sample the product before purchasing, so the extent to which the customer is led by the label design and packaging is significant.
Read more...
Jo Gilbert tallies up the scores on BWS’ shelf appeal and explores what each category could learn from the other.
Read more...
Beauty may be in the eye of the beholder, but great design is a finely tuned skill. Andrew Catchpole highlights the best of the crop at this year’s Design Awards.
Read more...
Rowena Curlewis, head of design agency Denomination, extols the virtues of disruptive branding in a crowded wine and spirits world.
Read more...
Judging the package, rather than the liquid within, is always an eye-opening and interesting exercise, and this year’s Harpers Design Awards once again delivered some sublime entries worthy of celebration. Andrew Catchpole dips in.
Read more...
Design linking the liquid in the bottle to a worthy cause has reached a new level, as Andrew Catchpole reports.
Read more...
Vodka brand Absolut has revealed a new bottle design and remixed flavoured range in what will be the brand’s biggest shake-up since its launch in 1979.
Read more...
Globally sourced brand Most Wanted Wines has introduced a new range called the Most Wanted Collective. The collection encompasses five single-varietal wines with labels designed by leading UK artists, including London based street artist Jelly J, contemporary fine artist/painter Chris Hawkes, and fashion designer/illustrator Pete Obsolete.
Read more...
Harpers Wine Stars awards is gearing up for its early 2022 round of judging, with entries for the competition invited by 14 October this year.
Read more...
The race is on with just one week left to enter Harpers Design Awards 2021.
Read more...
With quirkily designed labels such as The Hipster, The Gentleman and The Nerd reflecting the personalities behind Ferro 13, this iconoclastic producer also makes wine in a novel way to reveal an engaging benchmark for each region. Andrew Catchpole catches up with two of the co-founders, Alberto Buratto and Gabriele Stringa
Read more...
Harpers is delighted to announce that our Design Awards 2021 is now open for entries from all areas of the drinks industry.
Read more...
Taking drinks design into the realm of neuro-marketing and science, Professor Gordy Pleyers of Mind Insights at Université Catholique de Louvain introduces Andrew Catchpole to the non-conscious cues at play in our taste for wines and spirits
Read more...
James Lawrence rounds up the biggest launches from a tumultuous, yet ever-creative, year
Read more...
Harpers Design Awards 2020, the place for wines and spirits with ultimate shelf-appeal, will soon be rounding up the hopefuls for 2020.
Read more...
Designer Rowena Curlewis talks trends and packaging design in a post-pandemic world. Andrew Catchpole tunes in.
Read more...
With drinks fast evolving to meet consumer trends, design and packaging has an ever more important role in communicating change, writes Andrew Catchpole
Read more...
The global pandemic and changing consumer behaviour that accompanies it have presented myriad challenges when it comes to NPD, as Lisa Riley reports
Read more...
Rowena Curlewis, CEO of drinks design specialist Denomination, on why legacy brands are enjoying a new lease of life.
Read more...
Advertising spend in the wine sector is a fraction of that for beer, so brand and packaging identity have to work especially hard to influence consumer decision-making, says Rowena Curlewis, CEO of drinks design specialist Denomination
Read more...
