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Clink Wines launches Clink Buying Club

Published:  15 April, 2011

Clink Wines has launched The Clink Buying Club (CBC) which allows wine merchants and parts of the on-trade to buy as a group giving them the buying power of bigger retailers.

Clink Wines has launched The Clink Buying Club (CBC) which allows wine merchants and parts of the on-trade to buy as a group giving them the buying power of bigger retailers.

The idea came to Clink Wines managing director, Catherine Monahan after she saw its Spanish brand, La Capilla, on promotion at three for £11 GBP in Co-operative being bought nationally by pubs and restaurants.

 

 

Monahan said: "It came to our attention that there is no importer or business model that allows independent retailers and the on-trade to have the buying power that any of the big retailers do.

 

"That actually allows you to save money - a significant amount - on every bottle that you buy.  Why?  Because they are paying a lot of the agents/suppliers employees' salaries, entertainment, travel and global buying 'jaunts'."

 

Every few days Clink will be offering a featured wine, it will take a small fee for processing and importing the wine and pass the savings on to the Buying Club Group.

 

The aim is to save our customers 15-25% on their normal costs.

 

A partner logistics provider will manage the group's deliveries and Clink Wines will hold some bonded stock to ensure customers can sample goods prior to purchasing if needed.

 

The wine range will comprise wines from entry-level house wines up to premium and award-winning wines.

 

The Clink Buying Club will be launched week commencing April 25 and it will be on stand M20 at the LIWF  www.clinkwinesltd.com

 

 

 

 

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