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WineOption steps up fight for clearer alcohol labelling

Published:  11 April, 2011

Wine campaigners, WineOption has step up its fight for clearer alcohol labelling after a British Medical Journal cancer warning., who campaign for radical change in the wine industry, made its comments after a new study in the BMJ found that one in 10 of all cancers in men and one in 33 in women were caused by past or current alcohol intake.

The aim of the campaign is to put pressure on the wine industry, supermarkets and the Government to help people make informed choices and encourage the sale of 'weaker wines'.

It said people must be made aware of the alcohol content of the wine they drink if the risk of drinkers developing cancer is too be reduced. spokesman Simon Green, said: "Most people have no idea how much alcohol is in their wine glass if they go to a pub or restaurant because it is never made clear."

"This latest study by the BMJ only adds to our determination to put pressure on all relevant bodies to get this changed.

He added: "The alcohol content of wine has been steadily creeping up over the years without people realising.

"These days just one large glass of wine contains more alcohol than a pint of beer and people don't even realise." was founded in 2010 by ordinary members of the public. The group has recently relaunched its website in response to the public's support for its aims.

Research by The World Cancer Research Fund showed that a person drinking one large 250ml glass of wine each night would have 7% lower risk of bowel cancer if they drank 10% strength wine rather than 14%.