Every now and then I stumble across independent wine retailers selling exclusive product lines on
tiny gross profit margins. I used to ask myself how on earth can they could sell at those prices and stay in business. A year or two later I would discover that these very same retailers had gone bust: the answer to my question was, of course, "they can't".
Access to this article is restricted.
You need to have a valid subscription to access this content. If you already have a subscription please log in.
Subscribe
Subscribe today for unrestricted access to ALL content and receive all email newsletters.
Already a subscriber?
Please log in using the link at the top of the page to see this article and all subscriber-only content.