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Trade welcomes #winedealfriday

The inaugural #winedealfriday ? an initiative from Harpers Wine & Spirit putting independents in the UK on and off trades in touch with suppliers to secure special wine deals on Twitter ? has been welcomed by the trade.

Jancis Robinson MW advised her 46,000 followers to check out the deals, while Warren Adamson (@kiwiwazza), European market director at New Zealand's Craggy Range, tweeted: "Great idea #winedealfriday".

De Bortoli was one of the first to posta  deal: "De Bortoli imports The Accomplice wine solely for UK independents. For every 12 cases you buy get 1 free #winedealfriday Call 01725516467".

John Thorne, UK manager for De Bortoli, said: "We created a Twitter account and Facebook profile for the Accomplice brand, to give this new brand a bit of personality. We thought #winedealfriday would work perfectly with that."

Other deals of the day include:

• @wine_studio

"#winedealfriday Duval Leroy 1999 same price as the non vintage,£15.89ex vat"

• @hamishwm

#winedealfriday Mags, D.Ms and Imps of Ch.la Riviere 88, 98, 01, 04, 05.ex chateau. Gr8 provenance and price. Min. =10 cs. 01638 604899

• @sourcewines

"Not for the faint hearted: black fruits, liquorice and spice - Viña Mayor Toro 2005 - buy 4 cases and get 1 case free #winedealfriday"

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