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Cockspur unveils new distributor

Published:  29 September, 2010

From October 1 Whyte & Mackay will distribute Cockspur rum in the UK and Ireland's on and off-trade markets.

The distribution agreement will see Cockspur Fine rum and the hand-crafted Cockspur 12 rum brought into the Whyte & Mackay portfolio to sit alongside brands such as Dalmore, Jura, Vladivar and the most recent addition, VnC cocktails.

Shane Starkey, Whyte & Mackay's UK commercial director, said: "Welcoming Cockspur into our portfolio is a real boost for both Whyte & Mackay and Cockspur owners, The West Indies Rum Distillery.

"For us, it allows us greater diversification as we now have premium rums to sit alongside our award winning whiskies and vodka's. For Cockspur, they have the opportunity to tap into our already existing sales network to help them grow further in the UK."

John Taylor, chairman of West Indies Rum Distillery, said: "This partnership offers a fantastic opportunity to take the distribution of the Cockspur brand to a whole new level. Whyte & Mackay's proven track record of brand-building and their comprehensive sales structure will give Cockspur a real boost and help ensure that the brand reaches its true potential in the UK market."