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Sauza Tequila gets Mexican rebranding

Published:  24 September, 2010

Sauza Tequila is rebranding its range to focus on its Mexican heritage.

Sauza Blanco and Sauza Hacienda Reposado will now be known as Sauza Silver and Sauza respectively Reposado in line with the rest of the Tequila category.

The bottles will have redesigned labels making the Sauza Crest more prominent and highlighting the message 'Made From Fresh Blue Agave', in order to focus on the different flavour profile.

Emma Heath, marketing controller for Sauza said the new labels "really reflect the strong Mexican heritage of the brand".

Sauza is distributed by Maxxium in the UK. The bottle shape and its contents remain unchanged.