Blossom Hill ends Wimbledon deal

Published: 23 September, 2010

Blossom Hill is to end its four-year Wimbledon association on a high after the brand grew its market share by 15% over the summer.

Owner Percy Fox will announce details of a new summer-long marketing initiative in early 2011.

Staistics from Neilsen showed that the brand led the rosé category over the summer, and grew market share by 15% following its £1 million 'Summer Perfectly Served' campaign, which centres around the tennis tournament.

2010 was the brand's last year as official wine supplier for Wimbledon. A spokeswoman for the brand said: "Blossom Hill will be moving on from this partnership, with a new communications platform to take the brand in a fresh and innovative direction and to extend its presence across the summer months."

A report carried out by Millward Brown for Percy Fox showed that the 2010 campaign resulted in greater brand awareness ? it grew by 6% to 74% ? among its core target audience, compared to last year's summer activities. The analysis also showed that the campaign "drove stronger consumer engagement" supported by high recognition levels of the Blossom Limited Edition White Zinfandel and White Grenache.

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