Scotch whisky doubles exports to Brazil
The Scotch Whisky Association has confirmed a 56% increase in exports of Scotch whisky to Brazil.
An extra 14.8 million bottles of Scotch whisky were exported to Brazil compared to
2008 - the country now accounts for nearly 4% of its global exports.
Building on this growth, Scotch Whisky Association officials will visit São Paulo this week to promote new rules that govern every aspect of the making, packaging and advertising.
The new law protects the authenticity of Scotch whisky from copycat products and
ensures consumers always receive clear information on labels about what they are buying.
Gavin Hewitt, chief executive of The Scotch Whisky Association, said: "We are delighted to visit Brazil, which is fast emerging as one of Scotch whisky's most dynamic and important export markets. Growth of 56% last year demonstrated that more and more Brazilian consumers are choosing to enjoy Scotch whisky."
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