Diageo launches Bushmills competition

Published: 16 March, 2010

Diageo has launched a Facebook competition offering the winner a chance to work alongside its master distiller at its Bushmills Irish whiskey distillery.

The global search for someone to 'Make it at Bushmills' will open the competition out to millions of people via the social networking site in a bid to link with consumers and drive sales.

The winner will get the chance to work with master distiller, Colum Egan, receive £5,000 in spending money and a luxury all expenses paid 30 days in Ireland.

At the end of the month, the winner could become the first person outside of the distillery to create their own special blend of Bushmills Irish Whiskey.

Colum Egan said: "We are really excited about the opportunities 'Make it at Bushmills' will offer both trade and consumers. By getting behind this Bushmills Irish Whiskey campaign, trade outlets have multiple opportunities to drive footfall and conversations with consumers - enabling them to tap into the growing popularity of Irish whiskey to drive sales.

"It's a fantastic opportunity for someone in the trade to have an unparalleled experience that they can take back into the industry."

facebook.com/bushmills1608

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