Root beer and espresso for Smirnoff
Smirnoff is launching its first 100-proof flavoured vodkas. The 50% abv spiced root beer and dark roasted espresso vodkas are being introduced into the US market as extensions to the Smirnoff blue brand.
Smirnoff is launching its first 100-proof flavoured vodkas. The 50% abv spiced root beer and dark roasted espresso vodkas are being introduced into the US market as extensions to the Smirnoff Blue brand.
David Tapscott, Diageo's director of Smirnoff, said: "Spiced root beer and dark roasted espresso signify the brand's commitment to being there, at the forefront of innovation and offering consumers new ways to enjoy life's many flavours."
The new vodkas will be available nationally in the US market with a recommended price of $16.99 for a 75cl bottle.
They are also available as miniatures, half-bottles, litres and 1.75-litre bottles.
Smirnoff Blue has also been redesigned to coincide with the launches.
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