Laurent-Perrier sponsors balcony

Published: 29 January, 2010

Champagne Laurent-Perrier has opted to sponsor a VIP balcony at live music venue Matter in London, as one of its key promotional activities in the UK.

Champagne Laurent-Perrier has opted to sponsor a VIP balcony at live music venue Matter in London, as one of its key promotional activities in the UK.

The design of the balcony incorporates the Laurent-Perrier Cuvée Rosé's pink spring blossom creative, which contrasts with a black backdrop.

Steve Brandwood, sales director at Champagne Laurent-Perrier, said: "This joint venture is really exciting for us, and serves to further endorse the longstanding partnership we've enjoyed with the like-minded owners of matter.

"We're thrilled to be working with a club on this scale, especially on such an exclusive level. The pink against black theme has an immediate impact, and creates a great environment for the brand in a sector where the Cuvée Rosé has always been in such high demand".

Matter will be hosting an exclusive VIP press night on Saturday February 6, when chart-topping house superstar Eric Prydz is the guest headliner.

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