Skalli to launch new signature

Published: 14 January, 2010

Southern French producer Skalli, has launched a new signature across its wine labels in celebration of its 90^th anniversary in 2010.

To cement the relationship between its key brands, the new signature will be rolled out in the next 12 months, starting with its range of premium Rhône AOC wines, Caves Saint Pierre.

Robert Skalli, president of Skalli, said: "Research shows that consumers look for the reassurance of a brand name they know and trust when faced with an intimidating array of wines on the supermarket shelf or in a restaurant.

"Our portfolio covers leading single estate wines and premium wine brands such as Domaine du Silène in the Languedoc, Clos Poggiale and Terra Vecchia in Corsica, Caves Saint Pierre in the Rhône, the Robert Skalli Reserve range and Fortant de France. Yet, at the moment there's no obvious link between them. The new signature will reinforce the family relationship between the brands and accelerate consumers' awareness of the Skalli name."

Skalli was awarded "Red Winemaker of the Year" at the 2009 International Wine Challenge.

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