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Cockspur sponsors Ashes on the air

Cockspur Rum will be the official sponsor of the Sportsmedia Broadcasting's nationwide coverage of the Ashes, it has been announced.

Radio coverage of the tournament will be broadcast on over 125 radio stations across the UK from tomorrow (July 8).

Pauline Clarke, Cockspur's UK brand manager, says: "We are delighted to be teaming up with Sportsmedia at a key time in the brand's continued development. Cockspur is making a significant investment into the UK market in order to become the most visible of all golden rums and we are looking forward to another exciting Ashes series."

Cockspur has also launced a new website, www.cockspurrum.co.uk and the 'Cockerel Club' which offers cricket fans the chance to enter competitions including the chance to win a trip to Barbados.

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