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Online club for Belvedere bars

Published:  10 June, 2009

Super-premium vodka brand Belvedere has launched a members' club for both trade and consumer fans of the brand.

Super-premium vodka brand Belvedere has launched a members' club for both trade and consumer fans of the brand.

The Luxury Reborn club will give members benefits including access to film premieres, festivals, parties and events at top-end bars across the UK.

It will be facilitated through an online magazine and blog at belvedere-vodka.co.uk, which will be updated daily.

London venues the Hoxton Pony, Movida and Montgomery Place have already signed up for membership, as have Manchester's Cloud 23, Edinburgh's Bramble and the Montpelier Group of bars.

The aim is to allow bars to be listed to allow them to communicate directly with Belvedere consumers. The online magazine will feature activities in member bars, cocktail ideas and editorial around Belvedere events.

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