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Gaymer to sponsor new music festival

Published:  25 November, 2008

The Gaymer Cider Company has announced that it will sponsor a new music event in London next summer.

The Gaymer Cider Company has announced that it will sponsor a new music event in London next summer.

It will be the headline sponsor of the Camden Crawl, which will be renamed Gaymers Camden Crawl when it takes place in April.

In recent years the Crawl has catapulted some of the UK's best known acts from relative unknowns to festival favourites, including the likes of The Kooks, Kate Nash, Mystery Jets, The Fratellis and Sam Sparro,. The Crawl consists of both intimate gigs in pubs as well as concerts in major venues throughout Camden over two days.

The deal will run for 3 years and adds to Gaymer's existing portfolio of live music sponsorships which currently includes being the official cider of Glastonbury, brand experience zones at other leading UK festivals and Gaymers Grassroots Gigs - which take up and coming bands back to their home town for an impromptu gig in a local venue.

As well as naming rights, one of the 40 gig venues on the Crawl circuit will be an exclusive Gaymer's venue which will be used for special performances by some of the acts, VIP hospitality and to entertain lucky competition winners.

"The Camden Crawl is a natural fit for us," said Gaymer Cider Company managing director, John Mills. "Our involvement will ensure that we continue to reach our target audience of 18-24 year olds in a way that connects with them, and at the same time support up and coming talent and some of the hottest acts of next year."

Recent figures show that Gaymer Cider Company's £4 million investment in music marketing for Gaymers in 2008 resulted in growth of over 200% during the summer.

Gaymers Camden Crawl is one of a number of initiatives that Gaymer's will be involved with in 2009 - more news will follow early next year.